Kenny Chesney fans will have something extra to be thankful for this Thanksgiving. The Salvation Army and the Dallas Cowboys announced today that Chesney will take the stage at Cowboys Stadium on Thanksgiving Day to kick-off The Salvation Army’s 122nd annual Red Kettle Campaign. He will be performing live during halftime of the Thanksgiving Day game against the Washington Redskins. His concert marks the 16th year of the Thanksgiving Day partnership between the Dallas Cowboys and The Salvation Army, in which time the Red Kettle Campaign has raised more than $1.5 billion.
Additionally, now through November 11th, fans can visit www.SalvationArmyUSA.org/BoysofFall for a chance to attend the game. The prize includes a trip for four to Dallas to see the Thanksgiving Day game, including on-field passes for the halftime show performance and a meet-and-greet with Kenny. In order to enter, submit a short (60-seconds or less) video featuring youth football highlights. Full details can be found on their website.
Kenny is more than thrilled to be participating in this American tradition. “There are great traditions in America — especially Thanksgiving, family and football. For 16 years the Dallas Cowboys and The Salvation Army have been an American tradition and I’m happy to be a part of it,” said Kenny Chesney. “I’m calling on all of my fans to not only give back this year but also send in their best football highlights videos for a chance to see me live in Dallas on Thanksgiving Day.”
“Without a doubt, Kenny will electrify Cowboys Stadium on Thanksgiving Day. His performance will not only kick-off The Salvation Army’s Red Kettle Campaign, but also get everyone singing along to his great music,” said Charlotte Jones Anderson, Dallas Cowboys Executive Vice President of Brand Management and Chairperson of The Salvation Army’s National Advisory Board. “The longstanding partnership between the Cowboys and The Salvation Army is deeply meaningful especially for those in need. We know Kenny and his commitment to the Army will make this a year to remember.”