GRAMMY-award winning trio Lady Antebellum are pretty excited about their brand new partnership. They’re teaming up with Lipton for a “Drink Positive” campaign on television, print, and online. It’s a big deal for the group, who keep their tour bus stocked with Lipton ice tea. As part of their partnership for the “Drink Positive” campaign, there will be exclusive online content through Lipton as well as a fun consumer contest to be announced. The campaign will feature Lady A enjoying Lipton Tea & Honey.
“All three of us grew up drinking Lipton tea, and we always have a well stocked supply on the bus. Plus, we love the ‘Drink Positive’ message and are excited about connecting with our fans on a whole new level through this campaign,” says Lady Antebellum’s Hillary Scott.
Lady A fans can find out today why the group is such a big fan of the company: starting today, fans can get a free sample of Tea & Honey line at liptonteaandhoney.com. The product will be available mid-March in both 16.9 oz to-go packets and one quart pitcher packets. Lipton Tea & Honey will be available in six different flavors.
Check out the behind-the-scenes picture below of the group enjoying their drink on-set and stay tuned for details on the partnership over the next few weeks.
(click the picture for the full-size image).