What do millions of hits on YouTube get you? If you’re Julia Sheer, it gets you signed to Upward Management in Nashville. The 19-year-old singer will be managed by Liesl Menning Haynie and Jason Greene.
You can bet your boots that Waylon didn’t do it this way. But Justin Bieber did and it’s worked out pretty well for him.
It’s a new age and today’s artists have the benefit of an Internet audience. In Sheer’s case, that audience is gigantic. A few years ago she began posting videos on her YouTube page of her performing covers of artists like Taylor Swift, Lady Antebellum and The Band Perry. “Big deal,” you might say. “Lots of aspiring singers post videos!” True. But very few of them rack up the views that Sheer has. So far her videos have more than 42 million hits. That includes more than 3 million views of her original song “You Will Never Be,” which she co-wrote. In addition, she has nearly 200,000 likes on her Facebook page.
Whether all of these hits and “likes” will translate into record sales and concert tickets sold, is still to be seen. Right now Sheer is writing more songs in Nashville and has begun work on her debut album.
Nope, Waylon Jennings didn’t do it this way. But who’s to say Julia Sheer (and others of the Internet Age) can’t? Stay tuned!