Officially kicking off at ZBB’s upcoming sold-out two-night stand September 5th and 6th at Red Rocks in Morrison, CO., the partnership will include U.S. and Canada advertising and promotional activities, a dedicated responsibility campaign, and co-presenting tour support. It is the first major partnership between the famed distillery and a musical artist in more than a decade.
“There is a natural affinity between Jack Daniel’s friends and Zac Brown Band fans,” said Jeff Arnett, Jack Daniel’s Master Distiller. “They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn’t be happier to partner with ZBB.”