Tag Archives: IMS

The Band Perry Helps Nascar Announce Hero’s Race

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On Saturday, country music’s newest sweethearts, The Band Perry visited Indianapolis Motor Speedway (IMS) to join with NASCAR in announcing that the summer’s Sprint Cup Series will be named after an everyday American hero through a new partnership between Crown Royal Whisky, the IMS and BigMachineRecords.com. Under the official title, Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by BigMachineRecords.com, fans will have the opportunity to vote for the race’s namesake. The race weekend will also feature performances by The Band Perry, Justin Moore, the Mavericks & Greg Bates.

The Band Perry had the privilege of announcing the five finalists who may win the opportunity to have the race named after them. They include veteran and philanthropist, Dale Beatty, ICU Nurse, Lindsey Marquez, Fire Lieutenant and EMT, Curtiss Shaver, Deputy Sheriff John Thomas & veteran and Purple Heart recipient, Brandon Veatch. The winner out of these lucky five will have their name on all race signage, apparel, TV broadcasts, as well as the opportunity to meet the country stars and attend the performances, wave the green flag to start the race and deliver the trophy to Victory Lane.

“There’s no track in the world like the Indianapolis Motor Speedway and I’m thrilled that we will return as a race sponsor in 2012 for the Crown Royal presents the ‘Your Hero’s Name Here’ 400 at the Brickyard powered by BigMachineRecords.com!” said Scott Borchetta, President and CEO of the Big Machine Label Group. “We will again bring our most exciting artists to the stage for a great pre-race musical experience for the fans.”

“Once again the Indianapolis Motor Speedway is excited to offer a weekend full of great racing and great music,” said Indianapolis Motor Speedway Corporation president and CEO Jeff Belskus. “Our fans are in for a real treat when some of the best names in the Big Machine Label Group combine with Crown Royal and some of the best names in racing to provide a great day of entertainment for our fans.”

If you’d like to cast a vote for one of these incredible finalists, you can visit Facebook.com/CrownRoyal and click the “Crown Your Hero” tab. The voting will run until June 28th.

If you’d like to attend the big race, tickets start at just $30 and can be purchased online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday. Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

Check out photos of the Band Perry at the Indianapolis Motor Speedway here: