Eric Church Releases Second Video In Cryptic Series

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A distraught young woman, given a second chance. A mysterious funeral dated back in 1995. A present day heated altercation in a garage. An angry young man taking out his frustrations on a classic car with a bat. Sound like you’re watching the latest series on prime time? Is this by David Lynch?

Nope.

That was all part of Eric Church‘s video “San Destino Rising: Movimiento De Una” which, set up his latest video “A Man Who Was Gonna Die Young.” All the players are back, moving the storyline along, this time with Eric singing solemnly interspersed. This unique way of sharing the stories he tells in song on his album The Outsiders is a great way of getting fans involved in them. Says Eric:

“I love mysteries. That’s kind of where this whole video thing, when we started this teaser thing, we already had the concept for what these videos were gonna be. And we wanted it to be this big mystery, level of intrigue, that just was fun for fans that we could have this thing of trying to figure it out and looking at where clues were.”

Fans are encouraged, as the videos are released, to pay attention to the clues and characters that Eric and his team are laying down. After all, don’t we all want to know whose funeral is going on on the roadside?

“All the characters that are in that, light will be shed on them as we go through this single process and video process. Throughout this entire album, that storyline will continue to play out and the ending is quite remarkable. We’ll get to that one day.”

We are definitely looking forward to it!

Photocredit: John Peets

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