Between working on a Christmas album, a pop album and a recently-announced country album, Kelly Clarkson is teaming up with Green Mountain Coffee® to celebrate Fair Trade Month. Clarkson will participate in “Great Coffee, Good Vibes, Choose Fair Trade,” a campaign that aims to both educate and inspire people to purchase Fair Trade Certified™ products. As part of the campaign, the powerhouse singer paid visit to Peru to experience the positive impact of Fair Trade on coffee-farming villages.
Through the “Great Coffee, Good Vibes, Choose Fair Trade” campaign, Clarkson fans will be able to share in the singer’s experiences on ChooseFairTrade.com, Facebook, retail activations, digital advertising and more. Additionally, the campaign will include an exclusive, live Clarkson concert webcast on Facebook on October 10, 2013 at 8:30 p.m., EST. During the concert, Clarkson will share her experience in Peru to educate fans about the importance of Fair Trade, and perform some of her most popular songs, including a song chosen by fans on the Green Mountain Coffee Facebook page. Fans can enter for a chance to win a trip to New York to attend Clarkson’s concert live, through Facebook.com/GreenMountainCoffee.
“Visiting the coffee farms and meeting farmers and their families was an incredible, eye-opening experience,” said Clarkson. “Thanks to Fair Trade, coffee farmers have the chance to improve life in their communities, access health care and improve their children’s educational opportunities. I personally witnessed the effect buying Fair Trade coffee has in these communities, and I’m honored to use my voice to help spread the word!”