Looks like the thing to do these days is to start your own alcohol line. Coming as no surprise to many country fans, superstar Kenny Chesney announced today that he will be launching his very own rum line, Blue Chair Bay Rum, this May. It will be available in retail stores.
About why he’s making the decision to have his very own rum, Kenny said:
“Everybody’s always expected this from me. There have been people who’ve approached us, stories that have gone around over the years. But rum is what I drink, and I always told myself: if I was going to do this, I wanted to create something I could be really proud of! Not just take a check and a piece of a company, but make the rum I truly wanted to drink.”
It’s a project that he’s been working pretty hard on for over a year. If you know Kenny, you know he never stops working at anything he’s doing, so I’m pretty sure we can expect his rum line to be fantastic.
“You know me, when I get my heart set on doing something, I will give it my complete attention. I didn’t know I was building a company or making a rum until I was waist deep, but I’m glad we did. I think anyone who enjoys rum is gonna love this.”
Toby Keith is another country superstar with his own highly sucessful alcohol line – Wild Shot Mezcal. What other country star do you think could branch off into alcohol?