Jack Ingram teaches about True Texans in Superbowl ad

Do Texans really ride horses to work? Run track in cowboy boots? Accessorize every outfit with a giant, rodeo-style belt buckle? Do Texans really barbecue at every meal?

With a little help from Texas native and country music star Jack Ingram, H-E-B sets out to dispel some famous myths about the Lone Star State and find out what really makes a “True Texan.” The 60-second commercial debuts on Super Bowl Sunday followed by a series of social media “True Texan” Twitter contests using the hashtag #truetexan. A sneak preview of the commercial can be previewed on January 30 via heb.com/truetexan, along with more information on the contests.

The commercial begins with Jack Ingram — radiating Texas charm, of course — asking viewers if they really believe all these silly myths about Texas. In the end, there’s one myth that rings true. When Texans are away from the Lone Star State, they miss their H-E-B.

“This is something we hear from our customers all the time,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “No other retailer can compare to H-E-B when it comes to connecting with our customers and treating them like family. For our Super Bowl campaign, we wanted to show that shopping at your neighborhood H-E-B is part of what it means to be a True Texan, but do it a fun and entertaining way.”

After the Super Bowl 60-second spot debut, the ads will go into regular rotation and will air throughout February, and can be viewed during other high profile programs such as The Grammy Awards. The campaign will also feature a strong social media component to include promotions, contests and interactive content on Facebook, Twitter and YouTube to find out what makes a “True Texan.” Viewers have the chance to win barbecue grills, outdoor furniture, H-E-B gift cards and much more.

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A 26 year-old Canadian girl currently living in England for a culinary career. Fell in love with country music and cooking at a young age, and looks for a way to do both.