Last night the Country Music Association (CMA) held its annual international media reception before the 46th annual Country Music Association Awards, which airs tonight. During the international reception, CEO Steve Moore made a special presentation for the head of Big Machine Records, to honor Scott Borchetta‘s contribution of the marketing of country music internationally with the Jo Walker Meador Award. The award recognizes an individual or company’s efforts to develop country music on a global scale.
On why the CMA membership chose Scott Borchetta, Steve Moore said:
“Scott has a global vision and has opened the door for other Country music artists. He is helping to change the perception of Country music internationally and very deserving of this award.”
It’s a big deal for Scott, who said on acceptance:
“It’s truly an amazing honor – and Jo it is great to have you here. She’s truly a living legend and when you look at her works, in a lifetime of loving this music, there’s probably nobody more important than Jo… And so, I am honored today.”
The 46th annual Country Music Association Awards air live tonight on ABC. Carrie Underwood and Brad Paisley have returned for the fifth year to co-host the show live from Nashville’s Bridgestone Arena at 8 pm EST.