Jason Aldean announced today a brand new partnership with Coors Light, making Coors Light and Coors Banquet to be his exclusive alcoholic beverage sponsor for the remainder of his tour. The partnership includes a national retail promotion between Jason and Coors.
Jason explains why it was an easy decision for him to choose to partner up with the beer brand:
“Coors Light is associated with so many of my favorite experiences… tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career. This was a no-brainer partnership for me, and I’m especially looking forward to the fridge full of Coors Light they promised all of us for the road.”
The deal features dual-branded retail promotions in support of the launch of the Oct. 16 release of Aldean’s fifth studio album “Night Train,” including a major push across the country with retailers such as Walmart. Point-of-sale materials will feature Coors Light branding and images of Aldean. Coors Light digital marketing plans will support the program, as well as advertising in 2013.
Aldean’s current single “Take A Little Ride” makes its way into the Top five today after only six weeks. Fans can pre-order the album now at digital retailers and www.JasonAldean.com. Aldean recently earned three Country Music Association Awards nominations for the Nov. 1 show, in the categories of Entertainer of the Year, Male Vocalist of the Year and Single of the Year for “Dirt Road Anthem.” Additionally, he has sold out every show on his ” presented by State Farm®, – often in minutes at the day of on sale – and has broken over 40 venue attendance records. The tour has gone on to sell an unparalleled 1.9 million tickets.“Jason is one of the greatest entertainers in music today, as anyone who’s been to one of his concerts will tell you,” said Dan Hennessy, senior director of marketing for the Coors Family of Brands. “Throw in a round of cold, refreshing Coors Light for you and your friends, and you have a night you’ll all be talking about long after the concert ends.”