If the sale to Marriott goes through as planned, Gaylord Entertainment will be using a new name for the brand and its properties. They will be highlighting their ownership of the historic Ryman Auditorium with their new name: Ryman Hospitality Properties Inc. That’s only if the $210 million USD deal is approved today by the shareholders.
With the impeding sale to Marriott, Gaylord Entertainment will give all rights of its properties, including its resort hotels, to the company – but will maintain ownership. They also recently announced plans to give the rights of General Jackson Showboat and the Wildhorse Saloon to Marriott. Gaylord Entertainment CEO Colin Reed has said repeatedly that they will still own and manage the Grand Ole Opry, the Ryman, and the Opry’s radio station – WSM-AM.
According to bizjournals.com, Gaylord has been quoted as wanting to turn into a real estate investment trust if shareholders approve.