Dierks Bentley made the day for some lucky students in The Bronx this week. As part of the Country Music Association (CMA)’s “Keep The Music Playing” program he visited the school and spoke about how important it is for children to stay interested in music, and why music can be used as a sign of expression. After speaking with the students, he then took a tour of their music room which was given $20,000 worth of new instruments and supplies from the program.
Dierks shared the importance of the visit, and why he was glad the program expanded outside Nashville:
“CMA’s “Keep The Music Playing” does so much to enable the future of kids who might not have a hands-on experience with music otherwise. I was honored that they asked me to be their ambassador for the day on behalf of all the Country music artists who donate their time each year to help this cause. They’ve made a huge dent in the music needs in Nashville, so it was really cool to help expand their mission to one of Country music’s top markets, like New York City.”
Every year at CMA Music Fest, the majority of the artists play for free with half of the net proceeds going towards CMA’s Keep The Music Playing program. This tradition began in 2001 when it was re-named from Fan Fair to CMA Music Festival. Between 2001 to 2005, over $800,000 has been donated towards musical education in schools across the United States.