Canadian music fans will finally be able to access an unlimited music service on their mobile devices thanks to Public Mobile’s new service “Siren.” The initiative is already getting backed by some pretty serious industry heavyweights: Warner Music, Sony Music, and Universal Music. The application will be run by Livewire, and will be available to all current and new Public Mobile customers on their Android devices beginning on August 16th. Only Android users with Public Mobile will be able to access the service.
The Unlimited Music will be included in the company’s unlimited data, text, and talk packages which start at $40 monthly. The package includes call display, 3-way calling, and call waiting. For an extra $7 a month you can add on your voice mail service to the package. Users will immediately have access to a library of over one million songs with Warner Music, Sony Music, and Universal Music. In October, the music library will increase to over five million songs.
“We are trying to change the music model and put it on its ear a little bit,” said Public Mobile chief executive offer Alex Krstajic. “So no more is there downloading songs at $1 a song from iTunes or $10 an album. And then on top of that as you are downloading that song, you are paying data (charges) to the carrier that you are with. So you are really getting hit twice.”
The new service will be available to Canadians without a credit check – so I’m sure it will be a hit with the teenagers. For current users, the application can be downloaded from the Google Play Store beginning on August 16th. New devices with Public Mobile will include the application already installed.
What do you think? Is this a great new music model for Canadians? Will you be switching just for this new service?
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