Just in time for the 4th of July, JCPenney is launching a new charitable giving program called JCP Cares. Through this program, JCPenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the extra money to support this charity. The program kicked off on July 1st, with JCPenney’s support of the USO (United Service Organization), a not for profit, congressionally charted, private organization dedicated to lifting American troops and their families spirits. Along with the donations from customers rounding up their purchases during the month of July, JCPenney will be donating $1 million to the USO. JCPenney will also donate $1 (up to 50,000) to the USO for each customer that checks into a JCPenney store via foursquare from July 23-31.
Blake Shelton has been announced as the JCP Cares ambassador for the JCP Cares program. To celebrate the launch of this wonderful cause, JCPenney will be providing complimentary tickets to Ft. Drum soldiers and their families to attend Blake Shelton’s concert in Watertown, NY on July 6. Blake will continue to support JCP Cares throughout the year as the ambassador.
“As a company founded on the Golden Rule, JCPenney has a strong legacy of giving back. Through jcp cares, we’ll be able to work with our customers to address some of the most pressing issues facing our communities today,” said Miki Woodard, president of jcp cares and vice president of philanthropy at JCPenney. “Whether it’s improving education, supporting our troops, or making sure no child goes hungry, working together, we can become a powerful force for good.”
For more information on JCP Cares, head on over to jcp.com/jcpcares.