Carrie Underwood fans will have something special t0 look forward to leading up to the country music superstar’s new album on May 1st. To help celebrate Carrie’s brand new record “Blown Away,” out on May 1st, Carrie, Sony Music Nashville, and Clear Channel have partnered up for a private concert for fans in New York City to preview her album. The event will be streamed on iheartradio.com for fans who are unable to attend but want to check out her live performances of the album’s tracks.
The partnership kicks off April 24th when Clear Channel will launch a 2-week-long on-air and online Artist Integration Program designed to promote “Blown Away” to Clear Channel’s listeners and fans. The campaign will feature radio spots created by Clear Channel’s top Imaging Directors which will run across the network’s country music platforms and stations. They’ll also air exclusive interview clips from Carrie, and one listener will win a trip to the Bayou Country Superfest to see and meet Carrie thanks to Sony Music Nashville. Another part of the promotion will include a special iTunes content portal featuring an extended interview with Carrie, and a banner ad campaign.
“Carrie Underwood is an established music icon. We’re thrilled to partner with Sony Nashville on her album release, utilizing our multi-platform capabilities to create an event around the release and bring our audiences that much closer to her music,” said Tom Poleman, President of Clear Channel National Programming Platforms. “The Artist Integration Program and iHeartRadio Live performance are a perfect complement to one another, combining the power of our audience reach across our radio network and digital platforms.”
Carrie’s intimate show, being taped at the P.C. Richard & Son Theater in New York City, will be streamed online for fans to view later. She will perform some of her hit singles and a few tracks from her album for the lucky fans who get to see Carrie in a small setting.
“Clear Channel is such a great supporter of superstar Carrie Underwood,” said Gary Overton, Chairman & CEO, Sony Music Nashville. “She is excited about sharing the music from her new album Blown Away with her fans in the Clear Channel and iHeartRadio studios in New York.”