Taylor Swift’s “Safe & Sound” Video to Launch Worldwide — Literally!
Taylor Swift’s video for her song “Safe & Sound” will make its debut on February 13 to a worldwide audience. And when we say worldwide, we mean just that! The video will be shown during a simulcast that will stretch across the globe.
Swift will introduce the video on Monday, February 13th at 7:54pm ET across all of MTV’s Channels in the US, Canada, Europe, Latin America, Australia, Asia and Africa. She will then and sit for an exclusive interview with MTV News on MTV.com.
The global event will air exclusively for fans across MTV’s channels and stream online in over 150 territories at TaylorSwift.MTV.com. In the US, “MTV First: Taylor Swift” will kick-off with Swift introducing the music video on-air before sitting for an exclusive 30-minute interview with MTV News’ Sway Calloway. Fans worldwide can begin submitting questions for Swift immediately via Twitter using the @MTVNews handle and hash-tags #AskTaylor and #MTVFirst.
CMT will premiere “Safe & Sound,” which is the first single from The Hunger Games soundtrack and features The Civil Wars, at 8pm ET. At the same time the music video will debut exclusively online at MTV.com, CMT.com, VH1.com and MTV’s International sites. The following morning VH1’s “Big Morning Buzz Live” will feature the video at 10 AM ET/PT telecast, as it goes into regular rotation across all video channels, including MTV, MTV Hits, mtvU, VH1, CMT and CMT Pure.
So exactly how huge is this video launch? The video will reach more than 600 million households around the world via MTV’s global network of more than 60 channels and over 300 digital media properties in 150+ territories. In other words: It’s Taylor huge!