Kellie Pickler Launches “Road to the Ram Jam”
The Road to the Ram Jam series will undoubtedly be the ultimate fan experience. It will feature five of today’s hottest country artists in advance of an invitation-only concert event on December 29, 2012 in Nashville, where all five singers will perform.
Among those five performers is Kellie Pickler. She is the first artist to help launch the series by offering country music fans the opportunity to win a free download of her current single “Tough” when they enter to win a trip for two to the Ram Jam concert.
The remaining four artists will be announced throughout the year. Along with Kellie, they will each receive a one year lease on a 2012 Ram 1500 Laramie Longhorn truck. In early 2013, the trucks will be auctioned off. Proceeds will go toward a military-focused charity chosen by each individual artist.
“Road to the Ram Jam extends the brand’s already established alignment with many of today’s top country music artists and their far-reaching fan bases by creating an innovative platform for promoting the artists’ music and connecting with their fans,” said Fred Diaz, President and CEO of Ram Truck Brand. “We are excited to have Kellie and all the artists drive a Laramie Longhorn and experience firsthand the quality and refinement that make it the most luxurious Ram Truck ever produced by the company.”
On her involvement with the Ram Jam series, Kellie stated….
“The first thing I learned to drive was my grandpa’s truck so I’m definitely a truck girl,” said Kellie. “I’m excited to be part of Ram Truck’s Road to the Ram Jam. We’re going to have a lot of fun on that “Road” – me and my Laramie. I’m also excited that we will be auctioning off my Ram truck at the end of the year to benefit our veterans in need.”
Kellie has chosen the USO (www.uso.org) to donate the proceeds from her Longhorn truck that will be auctioned off next year. USO is a charity that uses its services to help ill and wounded warriors.
For more information on Road to the Ram Jam and to enter the sweepstakes, go to www.RamTrucks.com/RoadtoRamJam.