Art often imitates life, and the set of Craig Campbell’s new video for working class anthem “When I Get It” was no exception. While attempting to shoot the fast action, tongue-in-cheek humorous music video, Craig and the crew found themselves at a standstill on set without any electrical power. Apparently, the owner of the private East Nashville home where the video was shot had neglected to pay his electric bill, which just so happens to be the lyrical premise of the song. The situation was rectified and shooting resumed within a few hours, resulting in the true-to-life video clip.
“When I Get It,” written by Campbell, Jason Matthews and Jim McCormick, is a tempo track with a light hearted lyric that describes the relatable financial struggles of the middle class. The song Music Row describes as an “extremely likeable, hard-times, sing-along tune,” is sure to become a fast fan favorite.
Directed by Wes Edwards/Ruckus Films (Jason Aldean, Brooks & Dunn, Trace Adkins), the video is unique in that it is taken from one continuous shot, without any editing. The video depicts Campbell’s belongings being repossessed by movers played by his true-life band members.
“Rehearsing the complicated sequence of movers, camera, and Craig in order to do in one take was stressful, but paid off in the end,” adds Edwards. “We pulled it off in one take and I’m extremely proud of what we accomplished!”
The “When I Get It” music video will premiere on Great American Country (GAC) starting this week. It can also be viewed HERE and other TV outlets in the coming days.
“When I Get It” is the third single from Campbell’s recently released self-titled debut album.