Clear Channel Radio announced this morning that they’ve re-branded themselves as Clear Channel Media And Entertainment. The leading radio company in the United States, having greater reach than any other radio or television brand, decided on the name change to better reflect their evolving business. The core of Clear Channel will remain with over 850 radio stations, but with the new name, will expand into further areas.
Clear Channel Media and Entertainment delivers music, talk, news, and sports to audiences in multiple markets across the United States. The internet station iHeartradio is also part of the company and will remain intact with the re-branding.
“Radio is both our history and the foundation upon which we will grow our company moving forward. That will not change,” said John Hogan, CEO of Clear Channel Media and Entertainment. “Clear Channel Media and Entertainment represents our evolution as we prove our relationship with our listeners is so much more than just our transmitters and towers. We will continue to serve our increasingly diverse audiences and local communities with the best content – music, news, emergency information, and public service – wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else.”
Clear Channel Media And Entertainment produced the largest live concert event in radio history in 2011: the iHeartradio music festival. The promotion for the festival reached over 100 million people using Clear Channel’s platform.