Looks like some change is a bit too much for viewers. American Idol, which has been the number one television program on tv for nearly a decade, lost numbers this week during the premiere of its 11th season. They dropped more than 17 percent viewership to 21.6 million viewers on Thursday evening. While that might not make producers nervous, this next stat will: they dropped more than 24 percent in ratings for viewers between the ages of 18 to 49-years old. That’s the audience group that advertisers cater to during the program.
Even with the drop, FOX says that American Idol was still the most-watched program on both nights this week. American Idol lost two of its original judges over the last few seasons – Simon Cowell and Paula Abdul – who now judge the X-Factor.
This leaves the question… will NBC’s The Voice come in to steal the crown? While The Voice only scored 11.78 million viewers during its premiere episode last year; they’re premiering their second season immediately following the Super Bowl on NBC this year. It’s a no-brainer to expect The Voice’s ratings to skyrocket, which will also air an ad during the Super Bowl featuring all four coaches: Blake Shelton, Adam Levine, Christina Aguilera and Cee-Lo Green.The Voice’s second season will overlap with American Idol: so it’s up to viewers to decide. What’s interesting is that The Voice aired ads in Canada during the American Idol premiere this week on CTV.
Read how FOX reacted to a recent The Voice announcement below:
FOX’s producers might be feeling the competition between the programs. The Voice recently announced the addition of original American Idol winner Kelly Clarkson to help out Team Blake alongside Miranda Lambert as advisers during the Battle Round. In an interview last week, FOX president of Alternative Entertainment Mike Darnell said:
“We’re not hiring a lot of people from ‘The Voice’ to be on our show.”
There’s a good chance The Voice could steal the reality television crown from American Idol this season if trends stay the same. With a superstar line-up added to The Voice, and American Idol starting to go stale, it’s going to be a race to the finish.
Which program are you looking forward to watching this season? Get your voice heard below: