The Roys Sign Production Deal For Music-Driven Variety Show

The Roys.

Bluegrass super-duo The Roys have just signed a production deal with ValCom Studios to produce a music-driven variety show in the New Year. The weekly program “Roots And Music With The Roys” will feature 13 episodes with Lee and Elaine, all 30-minutes in length, and will be taped in Nashville in 2012. The show has already been picked up by 120 stations nationwide, landing The Roys a potential 40 million cable and broadcast viewers.

Vince Vellardita, the CEO and President of ValColm Studios says:

“Elaine and Lee are incredibly talented. There are no shows on the air like this one, and it’s the perfect vehicle to expand The Roys’ career.”

The episodes will be presented in a variety format, with each show broadcasting a performance by the duo. It will also feature humanitarian segments, a festival event highlight segment, plus guest musical artists and interviews. Each episode will also have a closing jam section.

“Our mission has been to spread the ‘joy’ of Bluegrass, and this show will certainly help us bring this iconic American musical style to many new listeners,” says Lee.  The duo has enjoyed enormous success at radio and at retail, and Elaine calls the new show “an incredible opportunity.”

The Roys were recently named the Inspirational Bluegrass Artist Of The Year at the 2011 ICM Faith, Family & Country Awards show. They were previously honored with the ICM’s Duo Of The Year award at both the 2010 and 2009 award shows. Their latest single “Coal Minin’ Man” flew up the Bluegrass charts, earning the duo the number one spot on Powersource’s Bluegrass Top 35 Chart, number one on the HotDisc International Top 40 Chart, number three on the Bluegrass Unlimited’s National Bluegrass Survey, and number four on the Bluegrass Music Profiles’ Top 30 singles chart.

They’ll be heading off to Australia next year for their first-ever shows Down Under.

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