Rodney Atkins Teams With The Crown Royal Heroes Project

Country star, Rodney Atkins, is joining forces with The Crown Royal Heroes Project. The project was started by Whiskey Brand as an ongoing commitment to provide support and recognition to our military and non-profit first responder heroes.

Atkins along with Crown Royal and former NFL star, Warrick Dunn, will be hosting a care package event and free concert this Sunday, December 11th to benefit our military and the Texas volunteer firefighters. The events will take place at Cowboys stadium prior to the Dallas Cowboys-New York Giants match-up.

Texas has experienced the worst wildfire season in the state’s history and Atkins’ performance is dedicated to the Texas Wildfire Relief Fund, a non-profit organization established to provide awareness for volunteer firefighters in Texas. Members of the organization will be invited to attend the game and receive VIP access during the Atkins concert. At the event, fans 21+ will also be able to pack exclusive Crown Royal purple bags with items to be sent overseas to our servicemen and women, and Crown Royal will donate $10 to the Texas Wildfire Relief Fund for each care package compiled by the fans.

Atkins shared:

“Being a part of this on-going effort by Crown Royal to honor some of the most admirable people in our country is something really special. We’re looking forward to putting on a great show for Dallas fans and especially the Texas volunteer firefighters who were pushed to the limits this year.”

For more information about how you can get involved in this great cause and help Crown Royal recognize our servicemen and women heroes, visit

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