Clear Channel Radio announced today plans to support small businesses across the United States. They’ve joined the Small Business Saturdays initiative, which will include public interest campaigns, social media promotion, on-air promotion by popular radio hosts and much more to help support the small and family-owned businesses. 850 radio stations across America with 237 million monthly listeners will be part of the project. Clear Channel is the nation’s largest media company with more reach than any radio or television network.
“Clear Channel is participating in Small Business Saturday because local merchants are the lifeblood of the communities in which we live and work, and are integral to the health of our economy,” said John Hogan, CEO, Clear Channel Radio. “Our radio stations are deeply rooted in hundreds of distinct communities across the country. We are harnessing the power of our national voice, our relationships between on-air talent and loyal listeners and local community leaders, as well as our unique programming initiatives, to drive consumers to shop at their local small businesses this November 26th.”
The initiative aims to encourage shoppers to buy from small businesses on Saturdays to help support local communities across the country. Clear Channel’s chapter of the program will begin on October 24th through to November 26th.