Officially kicking off at ZBB’s upcoming sold-out two-night stand September 5th and 6th at Red Rocks in Morrison, CO., the partnership will include U.S. and Canada advertising and promotional activities, a dedicated responsibility campaign, and co-presenting tour support. It is the first major partnership between the famed distillery and a musical artist in more than a decade.
“There is a natural affinity between Jack Daniel’s friends and Zac Brown Band fans,” said Jeff Arnett, Jack Daniel’s Master Distiller. “They are folks who embrace authentic values, love great music and the spirit of friendship. We couldn’t be happier to partner with ZBB.”
Arnett promised that the Jack Daniel’s/ZBB partnership would enhance the fan experience at concerts through the whiskey brand’s presence at the famous pre-concert Zac Brown Band “Eat & Greets,” the Jack Daniel’s Experience – “Lynchburg on Wheels” – appearing at several Zac Brown Band branded food and music festivals, ticket giveaways and other activities. The partnership will also include a commemorative bottle program in support of Camp Southern Ground, Brown’s camp for children with special needs.
“We love what we do and every night when we take the stage, we promise to blow our fans away with an experience unlike any other,” said Zac Brown, front man of Zac Brown Band. “Jack Daniel’s is one of the most iconic American brands and because of their dedication to giving people their very best, they’ve earned some of the most loyal fans in the country. We’re proud to be working with them.”
Zac Brown Band is building a strong tradition for over-delivering to their fans. The band’s major label double-platinum debut ‘The Foundation,’ was one of Billboard’s Top 20 albums of 2009, while their sophomore release ‘You Get What You Give’ debuted at #1 on the Billboard 200 chart and was recently certified platinum by the RIAA. Both albums collectively yielded a historic eight consecutive #1 singles. The band’s honors and accolades include “Best New Artist” wins at both the 2010 Grammy Awards and the 2010 CMA Awards, and a 2009 “Top New Vocal Group” nod from the Academy of Country Music.
Arnett said that in conjunction with media and tour support, and other promotions, Jack Daniel’s and ZBB have joined forces to launch and actively promote a campaign to encourage responsible drinking.
“Jack Daniel’s and Zac Brown Band both like having fun, and we also share a core belief in responsibility. We are teaming up to deliver a campaign that conveys a meaningful responsibility message to engage consumers,” said Arnett.