Hey ladies, want to make your man one step closer to being like hunky Keith Urban? Well, here’s your chance. Keith is launching his first fragrance for men this Fall. Named “Phoenix,” Keith developed the fragrance closely with Boom for creative package design and development. You can get samples of the line during his “Get Closer 2011 Tour” stops throughout North America. The sampling on his tour stops will also include temporary tattoos of the brand’s logo and name.
“I grew up with a father that had great taste in music, cars and colognes. So the idea to eventually create my own fragrance seemed natural. I’ve always loved the feeling that comes from finding the right scent and the way it can say so much about a person. We created PHOENIX to express just the right blend of masculinity, mystery and sensuality.”
The brand will launch in the United States and internationally in October of this year.